Post Coronavirus sustainable boat brand

“Loving our new brand, everything looks super good, thanks guys.”

Brief

reBot defines a brand new direction in boating. Up-cycled, heritage hulls transformed through contemporary design and electric propulsion, into environmentally conscious, lifestyle leisure craft. The brand needs to reflect all those values and a non corporate, yet professional, feel, whether applied to the boats themselves or both traditional and digital marketing and communication material.

Direction

Utilising traditional Menorcan llaut hulls the iconic gecko immediately helps position the brand in a simple and practical logo, working at all sizes, however reproduced. Crisp, clean typography and fresh mediterranean colours compliment perfectly, projecting a confident, reassuring, understated feel to communication material designed to build the brand, engage and encourage participation.