IB accreditation stimulates new school brand

Brief

Newly accredited Lomond School is not just the only school in the west of Scotland offering the IB curriculum but also the only school in the world providing a choice of both IB and SQA (Scottish Qualifications of Higher and Advanced Higher). As such there was an opportunity to clearly differentiate the school and communicate this unique message. A brand campaign to promote this was to be followed by a whole school brand refresh.

Direction

A bold, distinctive look and a brand campaign, ‘Always internationally minded, now globally recognised’ sums up the new IB positioning perfectly. This styling provided the basis for an evolutionary new brand identity for the school, combining a simplified, redrawn outline shield, new typography and a strong triple brand colour tartan graphic device, providing personality and flexible, dynamic application opportunities. This is supported by the simple proposition – Lomond. The School of Choice.

 

We have worked with Kilvington on two projects over the past year, both with their own challenges. We found Paul and Emma able to quickly grasp what we were looking for and able to easily distil information into workable ideas. They were also not afraid to challenge our beliefs and push us out of our comfort zone. We’re delighted with the end result and can’t wait to see it come alive!

– Lomond School