Branding campaign transforms Burgess Hill

Brief

The Burgess Hill School for Girls is a school with whom we have wanted to work for many years. Why? Because we felt that the school was not perceived to be as good as it is, was in danger of being overshadowed by other higher profile schools in the area and that we could make a huge difference.

Direction

A new head was the catalyst. Having won the opportunity to work with the school we undertook in-depth focus groups including discussions with representatives of all stakeholders, from pupils to kitchen staff. A clear positioning and a set of core brand values was agreed, which informed a radical new brand identity and campaign. This included a dynamic new responsive website and a distinctive newspaper format prospectus. Under our guidance this new brand identity is being applied throughout the school and all its communication and marketing material.

Please visit the new responsive site here