Girl-focused brand campaign for Wakefield Girls' High School

"We all absolutely love it. Perfectly on brand."

Brief

We don’t want to change our brand but we do need to identify and communicate what makes our school so special and distinctive. We need something with real impact that stands out from the crowd, but which also has simplicity, style and looks cool. This must include a strong, immediate message that can work consistently across all our ads, banners, social and digital media.

Direction

A thorough discovery stage, including focus groups conducted with representatives of all key constituents, highlighted that it is the girls themselves, both current students and alumnae, that are the real voice of the school. A clean, crisp style, incorporating existing photography, with a flexible headline format, reflecting the colloquial name of the school, generates increased awareness, attributes of the girls and achievements of alumnae.